McDonald’s enters  There are about 400 McDonald’s in the McDonald’s Corp. will enter a new Southeast Asia country for the first time in two decades when it adds a Vietnam restaurant this weekend to catch up with chains including Burger King Worldwide Inc. The world’s largest restaurant chain starts service in Nguyen, son-in-law of Prime Minister Nguyen Tan Dung, said expanding the chain to at least 100 branches within a decade was an achievable, if tough, goal. Vietnam’s appetite lured Berkshire Hathaway Inc.’s International Dairy Queen Inc. to open in Ho Chi Minh City last month, joining a field of U.S. brands that since 2010 has added CKE Inc.’s Carl’s Jr.; Domino’s Pizza Inc.; Dunkin’ Brands Group Inc.’s Dunkin’ Donuts and Baskin-Robbins; Popeyes Louisiana Kitchen Inc., Subway Restaurants, and Starbucks Corp. “McDonald’s in Vietnam is going to be packed with parents, many of whom will not be eating because the food doesn’t appeal to them but who will be happy because watching their kids munch away on burgers makes them feel they’re part of something positive and modern,” said Markus Taussig, an assistant business professor at the National University of Singapore and a former Vietnam resident. Burger King has 29 restaurants in the nation after opening its first in 2011, while Yum! Brands Inc.’s KFC fried chicken chain has been in the country since 1997. Development goals Burger King doesn’t comment on its competitors, said Bryson Thornton, a spokesman for the Miami-based company. McDonald’s profile puts the Vietnamese consumer market on a global stage, says Paul Stoll, who helped set up the Vietnam Tourism Association that includes hotels and tour operators. “It’s a global brand that people are familiar with, and that gives people confidence,” said Stoll, who’s also chief executive of Celadon International Hotel Management Joint-Stock Co. in There are about 400 McDonald’s in the “If you look at these comparable markets, we’d love to be there in the near-but-not-too-distant future,” said Nguyen, 40. “This is an organization that eventually will have thousands and even tens of thousands of employees.” Nguyen was born in the city then known as Big brands McDonald’s got about 68 percent of revenue outside the “People in Opening 100 McDonald’s within 10 years is “very do-able,” said Ralf Matthaes, the Ho Chi Minh City-based managing director for the “Income levels and disposable income in Bloomberg |
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