Why we fail and why they succeed  PHOTO COURTESY OF NLD Foreign tourists visit Cai Rang floating market in the Mekong Delta City of Can Tho However, statistics recently released by both countries show According to The office said 2.9 million international tourists visited On the other hand, the Tourism Authority of Thailand last week announced that international tourists saw a year-on-year rise of 19 percent over the first four months. It noted that the strongest increases were recorded in East Asian and Southeast Asian markets. According to Rerngronasa, her country last year set a record for the number of international tourists it welcomed: 22 million. Why such a big difference? Some people who have experience in working in Promotion of the national image provides an obvious example. In 1996, Thai authorities founded an award called “Friends of Thailand” to honor individuals and organizations for their long-term support to the country’s tourism industry, mainly by promoting This move shows how Thai people appreciate their international friends who have contributed to generating billions of dollars for the tourism industry. Every two years, they invite such friends to their country and honor them in a ceremony that is “luxurious,” says Cong Khanh, director of Caravan Angkor Tours, one of the awardees this year. All the awardees are given copper statues of Kinnari – a mythical creature depicted as half-bird and half-woman. Kinnari is considered as a symbol of grace and accomplishment by the people of Over the past 16 years, Meanwhile, what does It has a seen long controversy over the importance of appointing a national tourism ambassador after the scandal-attracting actress and businesswoman Ly Nha Ky was appointed as the first one in 2011. Ky ended her term in 2012, with opinions mixed about what she has done for the country’s tourism. After she withdrew her nomination for the position for the next term early this year, more celebrities have nominated themselves. The applicants have since made headline-grabbing comments, even including criticism of their competitors. With so many applicants, the ministry has decided that It seems that stories about His question reminded me of the comment made by the Deputy Minister of Foreign Affairs, Nguyen Thanh Son: “It is a useless and meaningless game to choose a tourism ambassador!” Son is not wrong. Looking at how Obviously, we need real “Friends of Vietnam,” not scandal-mongering ambassadors of dubious capabilities. Thanh Nien News. Original Vietnamese story by Thanh Liem |
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