Consumer growth entices franchisesForeign franchising will continue to boom in A host of foreign franchises are primed to enter Deric Yeo, franchise development manager of seafood restaurant chain Manhattan Fish Market told VIR last week that Yeo said his company saw the vast potential offered by However, he cautioned that franchises depended on strong investors and although “There will always be competition in any businesses we do. Innovation and consistency stands out from the rest,” added Yeo. Yasmin Hedjri, franchise development manager of Kenny Rogers Roasters (KRR) shared that the company, a casual dining restaurant which specialises in roasted chicken, was closely observing the growth of the economy and was aware that “The rapid increase in consumers is good news for foreign brands such as Kenny Rogers Roasters,” she said. Hedjri claimed that American food brands were benefiting from Asian perceptions that US food products were superior in quality and safer than local options. Her firm was dedicated to increasing consumer awareness in order to compete with other similar franchises. Talking with VIR, Alberto Vidal, business development director of Ace Hardware International said that By Tra My, VIR |
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