Microsoft to shift phone production from  A view of Microsoft and Nokia signs in Peltola, Microsoft plans to reduce its manufacturing operations in The The company’s device manufacturing and marketing operations will also be moved to markets where Windows Phone has some traction, according to Stephen Elop, Executive Vice President of Microsoft's Devices & Services business unit. “We plan to right-size our manufacturing operations to align to the new strategy and take advantage of integration opportunities,” Elop said in an email to employees on Thursday. The new strategy, the exec elaborated, is focused on productivity and Microsoft’s desire to help people do more. “To align with Microsoft’s strategy, we plan to focus our efforts. “Given the wide range of device experiences, we must concentrate on the areas where we can add the most value,” he wrote. Phone production is thus expected to be focused mainly in “We plan to shift other Microsoft manufacturing and repair operations to While the relatively low labor cost in “In short, we will focus on driving Lumia volume in the areas where we are already successful today in order to make the market for Windows Phone,” he said. “We’ll focus on acquiring new customers in the markets where Microsoft’s services and products are most concentrated.” Along with its job cut announcement, the Redmond-based tech firm also said it will discontinue production of Nokia X, as well as other Android-powered devices, less than three months after it completed the deal to buy Nokia's phone business in April. “We plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices,” Elop explained in his email. “We expect to make this shift immediately while continuing to sell and support existing Nokia X products.” Lower cost The world’s leading smartphone maker Samsung Electronics Co Ltd is running four projects in Larry Dignan, editor in chief of ZDNet, a tech news and analysis website, said the fact that many major tech companies are exiting “A factory worker in Electricity and water costs are also lower in Tuoi tre news |
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