Automobile market picks up steamThe latest sales figures confirm that despite lingering market difficulties, sales of domestic automakers continue to grow with According to statistics released by the Vietnam Automobile Manufacturers Association (VAMA), total automobile sales in July reached 12,609 units, up 35% on-year and 2% on-month. In the first seven months of the year, 77,998 cars were sold, a rise of 32% when compared to the same period in 2013. Exceptional growth Leading market analysts are saying the automobile market is continuing to rapidly expand and point to the July sales figures as demonstrable evidence. Specifically, Ford Jesus Metelo Arias, Ford “In its first month on the market we sold an amazing 269 units of the EcoSport model, Arias said.
Thaco’s sales, in contrast, declined slightly in July. It sold just 3,232 cars in July, 200 units lower than previous month. A Thaco representative revealed, however, that the company had unfilled orders at the end of the month of 500 units. If the sales of the 500 had been consummated then their sales volume would not have decreased. In addition to the top three carmakers, a significant number of the 15 other VAMA members achieved high growth including Expanding market share The sales of Ford Jesus Metelo Arias says Ford will continue to expand production in Like Ford, many other automakers are bullish on the Vietnamese marketplace and optimistically see nothing but bright spots on the horizon. They are committed to the market with plans to increase investment in all areas of the Southeast Asian nation. Recently, Mitsubushi Motors announced its decision to shift its operations and jump into the Vietnamese market head-on. The company is focusing on Kazuhiro Yamana, Vinastar Director General, says the Mitshubishi Motors brand name is popular and trusted by Vietnamese customers. Macroeconomic stabilisation will spur market demand and in accordance with normal market rules, sales turnover in the second half of the year is often higher than that in the first half, Maruta said. Based on current market trends, Yoshihisa predicts that this year’s sales will be a record high, greatly outpacing last year. Meanwhile, VAMA’s is forecasting a rosy year for domestic automakers, projecting this year’s sales turnover may jump up 10% to 130,000 units over last year. VOV |
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