Can Creativity is one of the factors leading to success in any field. Is "Software development in Small, fragmentary market  Only half a year ago, the name Flappy Bird flooded the world media, including major media outlets such as Forbes, CNN, CNET, Bloomberg, and The Verge, among others... Yet the joy for the emerging of a Vietnamese brand in the international market was short, as the app was later withdrawn. The app created by Nguyen Ha Dong has now become a story of the past. The dream to bring information technology products of The story of Flappy Bird evokes many thoughts. At least it raised the question, “When will Dr. Nguyen Huu Le, chairman of TMA, one of the leading software and IT service companies in "This is also a direction. But if we only ape them, and do not make improvements to make them appropriate for the Vietnam market and add new innovative features, our competitiveness will not be high because customers will choose products made by famous brands," Le said. Le said that According to Le, the biggest obstacle in building brands in the domestic market is the ability to commercialize. The reason is that the domestic market is small and fragmented. Foreign markets are larger but they are also pickier, more rigorous. Therefore, Vietnamese enterprises will face difficulties in exploring the overseas market, building the brand and commercializing their products. Ha Than, Director General of Lac Viet, which has many well-known "Made in In addition, software piracy in Ha Than said: "Software development in Which markets should Strategic Director of the FPT Corporation, Nguyen Huu Thai Hoa, said at a meeting that Vietnamese IT businesses were focused on outsourcing and asked which markets should Human factors and business environments also play an important role in creating IT products. Nguyen Huu Le said the link between When expanding to foreign markets, Vietnamese enterprises need to be associated with domestic and foreign partners, especially with the creative intellectual centers of the world like Silicon Valley and General Director of CMC Group, Nguyen Trung Chinh, said that to become a creative enterprise, his group has to build a professional working environment, make each employee aware of and respect the value and significance of creativity, discipline and honesty. In particular, businesses should have policies to encourage a good environment to facilitate any initiative and creativity, and develop systems to evaluate the creativity in order to measure accurately innovative values and contributions of creativity to corporate development. Dr. Nguyen Huu Le said that, though Vietnamese IT products are good, the "Made in Lan Anh, |
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