Auto manufacturers head north with luxurious models The northern and southern automobile markets in  Mercedes Benz Vietnam is about to attend the biggest event for automobile manufacturers of the year – Vietnam Motor Show 2013 to be held in HCM City in nearly three months. However, it still decided to spend VND63 billion to organize the third Fascination Program, a specific exhibition of the three-star brand at the Giang Vo Exhibition Center in Hanoi on July 25-28. The even was believed the biggest so far. This can partially show how the German automobile manufacturer sees the northern market. Not only trying to conquer the northern people’s hearts by organizing the impressive event, Mercedes Benz decided that northern people were the first clients in Instead of launching the super car at its headquarters in According to the manufacturer, the second S500L 2014 would only arrive in Mercedes Benz made the right decision. It took the manufacturer 20 minutes only to find the owner of the super car. In order to become the owner of the luxurious car, which is the only one in Vietnam for now, the owner of a company in Hanoi had to spend VND1 billion more to win the oppressive auction. A foreign guest who attended the auction, uttered: “There are so many rich people in Earlier this year, Audi opened its showroom in In late June 2013, BMW Vietnam opened its This is the second BMW 4S in A series of new models have been present at the two leading centers, including the new version of Audi Q5, BMW 3GT. In the near future, there would be series 1 models of BMW, the direct rivals for Mercedes A-Class, while Mini brand products would be officially distributed by BMW Vietnam from the fourth quarter. Also in June, the sales agent of Rolls Royce made debut in Sources said that the showroom of Bentley would be located not far from the one of Rolls Royce. Analysts said they can see a new trend of luxury car manufacturers marching towards the northern market, where there are the biggest potential buyers. They have noted that there are some differences in the taste of the northern and southern people. While people in the north like luxurious cars with splendid appearance and luxurious interior decoration, southern people would pay more attention to the features of the products when they seek to buy cars. Source: DNSG |
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